Halloween on the Web: Buzz Week in Review

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Few things inspire Web searches like Halloween. The ghostly holiday lit up the Search box this past week with queries on everything from the predictable ("halloween costume ideas") to the bizarre ("fake halloween noodle brains") to the disturbing ("snooki halloween costume"). But that wasn't all — we also noticed a huge number of Web searches on the "Monster Mash." Beware — it's back to infest your ears.
Looking good on Halloween
Halloween is a time for kids to dress up, look creepy, and shake down complete strangers for candy. This week, searches on just about every Halloween theme you can imagine shot up like a zombie rising from the grave. Some of the week's biggest gainers included "history of halloween," which surged over 200%, and "DIY halloween costumes," which more than tripled. Clearly, people are just as eager to save money as they are to look good this Halloween. Among the various costumes searches, a few stood out. "lady gaga costumes" were incredibly popular in the Search box, as were lookups for "jersey shore snooki costume." A bunch of Snooki clones running around, begging for candy? Halloween just got a lot more frightening.
Searching on the 'Mash'
Valentine's Day has a bunch of songs, and so does Christmas. But Halloween? Well, Halloween really only has one. You know which one we're talking about: the "Monster Mash." Yup, the old-school ditty made a huge return to the Search box this week, as folks looking to get into the haunting mood pushed lookups on the tune up over 400%. People also thought to search on "monster mash lyrics" and "monster mash videos." We noticed more than a few searches on "who sings monster mash song." According to Fox News, the original (and most well-known) version of the song was performed and co-written by Bobby "Boris" Pickett. He never had another hit, but unlike most one-hit wonders, his big success keeps coming back every year.
Pumpkin carving 101
If you want to have a successful Halloween, you need not only a pumpkin, but also how-tos on carving it good and scary. Over the past seven days, Web lookups on "pumpkin carving tips" and "pumpkin patterns" surged into breakout status. There were also a slew of searches on specific pumpkin faces. Some of the more popular ones included "darth vader pumpkin pattern," "freddie krueger pumpkin," and "barack obama pumpkin pattern." Less ambitious folks spent their time researching "scary pumpkin faces," while others looked for ways to use up all the scooped-out innards: "how to cook pumpkin seeds" spiked almost 400%.


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